I'm a startup or a small business. Can I work with Vanina Romero?

Yes. For founders and growing companies she offers agile formats: a 90-minute strategy session, a team workshop or monthly mentoring.

Does Vanina Romero speak outside Miami?

Yes. Vanina Romero is an international keynote speaker based in Miami. She speaks and advises across the United States, Latin America and Europe, in English and Spanish, in person or virtually.

Business hacker · Keynote speaker · Advisor

New Closing keynote at Tech Show Madrid 2026 →

I anticipate what's next. And turn it into results.

Q: Why don't my customers respond the way they used to?

Because the new consumer decides differently: fragmented attention, emotional decisions and zero patience. Vanina Romero works with teams to understand the real customer and give them concrete reasons to choose a brand.

Q: How do I enter the US market without costly mistakes?

By understanding US and US Hispanic consumers and arriving with the right network. From Miami, Vanina Romero supports companies from Spain and Latin America with a roadmap, institutional contacts and presence at key trade shows.

So you're chosen by your customers.

International keynote speaker and strategic advisor on the new consumer, human relationships and the future of marketing. I work with the private and public sectors, delivering business and social impact across the United States, Latin America and Europe. From Miami, in English and Spanish.

Let's talk about your project See services

Vanina Romero at the Tech Keynote Theatre, Tech Show Madrid 2026 — **Closing keynote** · Tech Show Madrid 2026

Top 100Eventex Powerlist 2025, innovation in the global events industry

25 yearsleading projects on three continents

500,000people reached by a single campaign

15 yearsof independent advisory to C-level executives, leaders and governments

Why me

Your company has specialists. I see what falls between the specialties.

Your team sees its part. I see what no one else is looking at. And with applied creativity, I turn it into results.

I spot the opportunity

Where attention, budget and customers are slipping away, and which possibility no one is looking at yet.

I build the proposal

A new approach, an experience, a partnership or a complete project. What to change, what to prioritize and what to stop doing.

I lead the project

I manage budgets, coordinate teams of 250+ people and answer for what we agree on.

Creativity to identify opportunities. Strategic judgment to assess their viability and impact. Leadership to put them into practice.

Services

How I can help.

For companies of any size, boards, conferences, governments and institutions. You can start with a talk or a strategic diagnosis, and grow into a full project or a seat on your board.

For boards, advisory councils and senior leadership

Board and advisory

I bring to the table what defines growth today: the consumer, culture, technology and international expansion. The uncomfortable questions, asked in time, before they get expensive.

Independent director and advisory board member
Innovation, brand, customer experience and applied AI
Leadership communication and positioning · confidential

Start a conversation →

Board profile

Background: Founder and CEO of CDH Tech Global since 1999. Confidential advisory to government officials, the diplomatic corps, C-level executives and startups.
Industries: Consumer and retail, technology, entertainment and media, travel and events, public sector.
Markets: United States, Latin America, Spain and Europe.
Current roles: Global Future of Work Foundation Observatory · Miami DDA business community · The Masterminds (advisory to Latin American governments) · Tech vertical strategy at chicasguapas.tv.
Previous roles: CMO at QR Meta3 (metaverse) · Tourism and Hospitality Coordinator at AACC Florida.

For conferences, companies, chambers and universities

Keynotes and talks

Every talk is tailored to your audience. Just uncomfortable enough, funny, and it leaves concrete decisions behind. Three themes:

The new consumer and the future of marketing: why people choose, buy or leave
Human relationships in the digital age: customers, teams and leaders on autopilot
Experiences that drive business: when in-person delivers a return

Keynote, masterclass, panel or host · in person or virtual · includes working materials for your team.

Download speaker kit →

For CEOs, founders and business owners

Strategic diagnosis

A senior outside perspective on your business, your customer and your brand, to decide what to change, what to prioritize and what to stop doing.

Strategy session · 90 minutes
Sprint · 4 weeks, diagnosis and an actionable plan
Fractional CMO · monthly support

Book a conversation →

For companies, governments and institutions

High-impact projects

I design and lead projects end to end, with applied creativity and measurable results.

Bridge to USA · expanding into the United States from Miami
Public and social impact programs
Campaigns, launches and brand experiences

See results →

Results

Goals met. With numbers.

In the private and public sectors, with business and social impact: the challenge, what I did and what we achieved.

Confidential advisory · Senior leadership and government

Consultant to presidential and government teams on public sector and social impact projects. I advise political leaders and C-level executives on communication and campaigns, and design and lead projects end to end. For confidentiality, no names.

−30%accidents

Road safety

Challenge: Get young people to adopt safe behavior, at the world's largest enduro event.
What I did: A prevention campaign with virtual reality, simulators and gamification.
Result: 500,000 people reached and 30% fewer accidents.

+60%over target

TECHO

Challenge: Beat the fundraising target.
What I did: Led creative and communications for a high-impact emotional campaign.
Result: 60% above target and a trending topic.

87%retention

Mortimer

Challenge: Train teams without the message being forgotten.
What I did: Training through theater, professional actors and custom scripts.
Result: 98% participation and 87% retention after 30 days.

NPS +90

Transfarmaco

Challenge: Relaunch the company's image with clients, employees and partners.
What I did: Turned their 50,000 m² logistics plant into an immersive show, with their own operation as the story.
Result: 100% executive attendance and NPS +90.

30,000people

Ford · 100 years

Challenge: Celebrate the centennial, connecting employees, families and partners with the brand.
What I did: Lead producer: transformed the plant into an experience for every generation.
Result: 30,000 attendees and a stronger sense of belonging.

Governments

Social impact in times of crisis

Challenge: Reactivate entrepreneurs and public teams at critical moments.
What I did: Training programs with the governments of Guatemala alongside Disrupt Fest, and #VosLoHacés for entrepreneurs.
Result: Concrete tools when they were needed most.

Let's talk about your challenge

Argentine · Based in Miami · Projects in the US, Latin America and Europe

About

Art, technology and marketing. One unique concept.

Art+Technology+Marketing=Experiences people choose

At six I was already playing lead roles on television: that's where I learned to read an audience. I later brought that instinct to marketing for major brands and to projects on three continents.

I founded CDH Tech Global in 1999 to fuse marketing, technology and art into high-impact channels. Through it I worked with major companies, governments and leaders, and learned that my work starts where the brief ends: they called me for an event and I ended up designing the strategy and the project, delivering more than they were looking for. And for the past 15 years I've also advised independently, beyond my own company.

I work from Miami, and every year I attend the conferences and trade shows that shape what's next, from CES in Las Vegas to Art Basel in Miami, to bring each client what their market isn't watching yet. My signature is productive discomfort: real data, cultural insight and humor.

AGE 6

Television actress in lead roles

AGE 20

I turned down a marketing management role at Pepsi

"This is success, but it isn't mine."

1999

Founded CDH Tech Global

DIGITAL PIONEER

One of the first 2.0 campaigns on YouTube

And virtual reality and gaming activations before they became a trend.

LOS ANGELES

Three years living and working in LA

Activations, pop-ups, executive dinners and creative work for agencies. Entertainment, public sector, startups and business in the US, from the inside.

PUBLIC SECTOR

Programs for the governments of Mexico, Guatemala and the region

2025

Top 100 Eventex Powerlist

Named among the 100 most influential people in innovation in the global events industry, alongside leaders from Heineken and Coachella.

2026

Madrid, Las Vegas, Los Cabos and Seville

Closing keynote at Tech Show Madrid, delegations and special guests at IMEX America, a post-FAM for international leaders in Los Cabos, and special guest at the Ibero-American Mental Health Forum.

"I don't know the future. I'm not here to tell you how all this will end. I'm here to tell you how it will begin."

Speaking and press

Keynote speaker at conferences on three continents.

Vanina Romero at the Ibero-American Mental Health Forum — Ibero-American Mental Health Forum

Vanina Romero during her keynote at Tech Show Madrid 2026 — Tech Show Madrid 2026

Vanina Romero delivering the closing keynote at Disrupt Fest Guatemala — Disrupt Fest · Closing keynote

Interview with Spectrum News in New York — Spectrum News · New York

Wonder Women Tech panel — Wonder Women Tech

Vanina Romero in the EVTV Miami studio — EVTV Miami

On TV and in the media

EVTV MiamiSonríe Miami TVSpectrum NewsLATVchicasguapas.tv

Technology and trends columnist on EVTV Miami with Willy Martin and on Sonríe Miami TV.

Tech Show Madrid · IFEMAClosing keynote

Startup OLÉ MiamiKeynote speaker

Ibero-American Mental Health ForumSpecial guest

Disrupt Fest · GuatemalaClosing keynote

SITE Global · Tulum 2025Keynote speaker

Wonder Women Tech · CaliforniaHost and keynote speaker

Olé Sports SummitKeynote speaker

NetflixGuest speaker · Forum

Credentials

Eventex Powerlist 2025Top 100 in innovation in the global events industry. No applications, no fees: selection by recommendation and verification.

Global Future of WorkMember of the Foundation's Observatory: future of work, wellbeing and mental health in Ibero-America.

The MastermindsAdvisory to Latin American governments.

Miami DDABusiness community of the Miami Downtown Development Authority.

AuthorPlaybooks Consumidor Paradoja, The Future in 20 Cases and Innovation in Conferences. See playbooks →

Education and communitiesBachelor's in Marketing (UCES). Latinas in Tech and Wonder Women Tech in Miami and Los Angeles.

FAQ

What leaders are asking today.

How do I use AI without losing the human side of my brand?

AI helps attract, organize and scale; the connection that makes someone choose you is still human. I help you define what to automate, why, and where your brand must remain people talking to people.

Why don't my customers respond the way they used to?

Because consumers decide differently now: fragmented attention, emotional decisions and zero patience. If people leave their friends on read, they'll leave brands on read too. I work with your team to understand your real customer and give them concrete reasons to choose you.

How do I prepare my organization for the future of work?

With technology, but above all with healthy relationships, clear communication and wellbeing. I bring that conversation to leadership and to the whole organization.

How do I enter the US market without costly mistakes?

By understanding US and US Hispanic consumers, and arriving with the right network. From Miami I support companies from Spain and Latin America with a roadmap, institutional contacts and presence at key trade shows.

I'm a startup or a small business. Can I work with you?

Yes. For founders and growing companies I offer agile formats: a 90-minute strategy session, a team workshop or monthly mentoring.

Do you work outside Miami?

Yes. I'm based in Miami and work across the United States, Latin America and Europe, in English and Spanish, in person or virtually.